When submitting a website to the search engines, another action that is started simultaneously is improving link popularity. This is a very useful technique for improving the visibility of a website. A set of special software is used to search through the internet for similar keywords based websites. Once the websites are found, the webmasters are automatically contacted to exchange links. Link popularity is one of the most sure-shot methods of getting targeted traffic to the website.
The technique is really quite a simple one. You write an article using a primary keyword that is closely relevant to the web page you wish to target. This ensures that both the article and the web page are on the same focused theme. The article should be at least 400 words long, preferably 500 words. This simply means that the site that links back to your site must have been indexed by the search engine before those links will be of any value to your site.
A link simply is treated as a vote for your website and contributes to the importance of your site in the eyes of the search engines.
However, you need to be choosy before going into a link building exercise. Search engines value quality links from content-rich websites. Do not purchase cheap, inbound links from link firms; this may lead your site blacklisted by the search engines. The reason you need a full RSS feed is because other website owners love getting full articles for free without having to find them. The nice part about this is that if you get enough websites using your RSS for their site you will have lots of links very quickly.
The importance of your site being at the top on a search engine means more people are likely to click onto the site and SEO is one such campaign offering viable and long-lasting solutions. Given that your site ranks at the best position, people will be able to visit your site often since your site will promptly appear on the search engines. This is where this form of link building campaign helps. Link popularity is the term used to describe how popular, or how many votes your site has. It should be your main objective to gain link popularity if you plan on dominating your niche in the search engines. It is a necessary tool in Search Engine Optimization. When this tool is utilized to its full potential, positive results in the form of better revenues and improved Return on Investment are bound to be seen.
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