Family Dollar names new chief marketing officer - Charlotte Observer

Matthews-based Family Dollar has named Jocelyn Wong, a former Safeway executive, its new chief marketing officer, the company said Monday.

Wong began her career at Procter & Gamble, Family Dollar said in a statement. She was most recently group vice president of shopper marketing for Safeway.

She?ll report to Family Dollar president Mike Bloom, who joined the company last year from CVS.

?Effectively communicating our everyday value pricing to our customer is critical to driving trips and reinforcing our brand to grow,? Bloom said, in a statement. ?In a highly competitive retail environment, Jocelyn brings the experience and strategic vision we need to drive innovation in how we communicate to our customer.?

Source: http://www.charlotteobserver.com/2012/10/15/3599573/family-dollar-names-new-chief.html

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