Succeeding in the Internet Age - Small Business Trends

This post is sponsored by BrainHost.com, a web hosting company offering superior shared hosting packages, 99.9% server uptime, and 24/7 US-based customer support.

As the Internet?s influence has grown exponentially, it has become virtually a requirement for all small businesses to own and operate a website. The simple fact of the matter is that there is no more universal, accessible, and wide-reaching marketing tools currently available. Especially when the relatively low costs of creating a website are considered, it?s usually true that a website represents the lowest investment and the biggest return for most smaller companies.

Websites present a number of great promotional opportunities for small business owners, the biggest of which is likely the ability to reach potential customers via major Internet services like search engines and social media websites. The effects of these two services alone are pretty big: Search engines can be the deciding factor when someone judges whether or not to do business with any given company. If a search engine like Google cannot reveal the company?s address, mission, products, and a few reviews of its services, people are more likely to go with a larger, more trusted brand.

And social media has an equally significant influence on purchasing decisions and a company?s reputation. Those small business owners who decide to get online and use a website to interact with users on services like Twitter, Facebook and LinkedIn are almost always more well-received and able to generate more sales. That?s because social networks allow companies to highlight their products and engage directly with the people who have, or will, buy them. It?s like engaging in good customer service 24 hours per day, and reaping the rewards of that service during every business hour.

Of course, websites present opportunities for e-commerce, spreading a company?s customers around the globe as they enjoy the ability to order from home and have products shipped anywhere. Those e-commerce websites can be backed up by informative blogs that communicate a company?s mission, talk about the quality of the company?s products or services, and engage users in regular interaction with company executives, representatives, and experts.

The combination between interaction and presentation is one that wins sales and increases revenues for a company on a relatively consistent basis. When paired with an affordable and reliable web hosting company, the process will be as easy and painless as it is rewarding and profitable.

Brain Host: The Best Way for Small Businesses to Get Online and Reach New Customers

The Internet is full of web hosts that vary in quality from excellent to sub-par; those hosts also vary in terms of price, supported technologies, and the ability to be easily learned by small business customers. The right combination of all of these things can be found at BrainHost.com, a leading supplier of web hosting services to businesses and consumers alike.

When it comes to catering specifically to small businesses, Brain Host has a major edge on the competition. Using website builder tools and years of industry knowledge, the company offers a small business website build from the ground up using its own services after the company has purchased a plan and committed to Brain Host to power their online presence. That?s perfect for small business owners who are simply not knowledgeable in technologies like HTML, CSS, and JavaScript.

With web hosting packages starting at only 7.95 per month, Brain Host can accommodate any budget. Unlike other web hosts, who limit the hard disk storage space, monthly bandwidth, domain names, and databases that a customer has access to, Brain Host employs a simple unlimited strategy. There is no limit to the bandwidth, disk space, email address accounts, databases, or add-on domains a customer can utilize. That increases the overall value of a plan, and it saves businesses from the hard choice of deciding whether to upgrade to a pricier plan for more features, or deal with a more budget-friendly and feature limited option.

The value of these plans is further enhanced by the company?s instant setup and activation times when a new account is ordered. All too often, less-reputable hosts require their clients to wait for hours ? or even days ? before they fully initialize an account and get all of its services online. That can seriously slow down the deployment process, causing small business owners to miss out on crucial online revenues before they?ve even gotten the process started.

Beyond its commitment to instant, high-value plans, Brain Host offers 24-hour customer service, seven days per week. They pair this commitment to customer service with a 99.9 percent uptime guarantee on all of their products, ensuring that small business owner won?t miss out on sales or marketing opportunities because their web hosting server is inaccessible for hours at a time.

Simply put, small business owners need look no further than Brain Host when getting their company online. They?ll enjoy reliable service, top-notch support, and unlimited features, all as a part of their low hosting fee. On top of that, their business will enjoy access to millions of Internet and mobile device users. The business will benefit from online commerce, contact, and blogging tools, as well as social media, resulting in a win-win scenario for businesses.

Follow BrainHost on Twitter?and on Facebook.

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Source: http://smallbiztrends.com/2012/08/succeeding-internet-age-website.html

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